Metropolitan Police Newsletter
Media: Metropolitan Police Newsletter

Marketing

Client: Metropolitan Police

Project: Localised Marketing Project to promote Policing Pledge

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The Brief

To develop a communications campaign raising awareness of the new Policing Pledge to Newham's residents. The Policing Pledge sets out the standards of policing that residents can expect and is part of a campaign to improve communication and relationships between the police force and local residents.

The Result

Speed developed a fully integrated marketing campaign using different local media channels, creating a multiplier effect and generating significant awareness for the Policing Pledge. The communication campaign included: - a newsletter, delivered to every home in Newham every quarter - a double page advertorial in local magazines - a full page advert in local newspapers and advertising on till receipts in local shops - a text campaign via Bluetooth within Newham town centre - digital advertising on the big screen at West Ham United Football ground

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Speed is a full service marketing agency providing graphic design in Peterborough, Cambridge, London and beyond including branding, campaign. Marketing and web design services. Peterborough creative agency.

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