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MEDIA: Brand Creation

DIGITAL

CLIENT: Sells Goalkeeping Academy

PROJECT: Launch an interactive site for www.SellsGoalkeepingAcademy.co.uk

  • MEDIA: Brand Creation
  • MEDIA: Website
 

Web Brief

The world is changing and consumer loyalty is increasingly difficult to achieve. Sells Goalkeeping Products realised that their brand needed to create loyalty from grass roots through to the professional field. So, they partnered up with an entrepreneurial Premiership Goalkeeper Andy Marshall and piggy backed his vision of creating the nation's most respected Goalkeeping Academy. They picked Speed whose mission was to help launch the brand and build them up to 20 live academies within the next 2 years.

The Result

www.SellsGoalkeepingAcademy.co.uk - We created the brand - designed to complement the Sells Goalkeeping Products' logo giving immediate credibility whilst still being in tune with the audience. Next, the USP -"Creating tomorrow's no.1s" and "You're in good hands" giving the target audience - boys/girls aged 11 - 19 an aspiring message whilst instilling trust in the brand and its coaches to the audience and their parents. Our attention turned to data capture and stirring up a frenzy of interest. So we devised a fab competition - a chance to train one-on-one with a Premiership star. The website is a goalkeepers dream with an all star training video, training exercises, celebrity interviews, tips, Players' food diaries, course sign-up and much more. The CMS allows for all pages to be updated with ease and speed and full ecommerce backend. Concept to launch was achieved in just 2.5 months launching April 2010 and the Academies are in huge demand.

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