MARKETING
CLIENT: N&P Building Society
PROJECT: Home Insurance Campaign
Marketing Brief
Home insurance sales were off target and they needed a campaign that brought sales back in line. What's more they wanted a slightly different feel visually than their usual approach. They were keen to promote their tailored service and also the strength of their insurance offering compared to their competitors.
The Result
"Home insurance the way you want your home insured" Home insurance tailored to your needs. N&P take you through the process step by step and ensure you are properly covered. i.e. they focus on the areas that are important to you and give you cover that fits...the visuals showed case studies of people with the key areas that were important to them and that were offered by N&P. To play on this feeling we ran a competition where you could tailor your prize to suit you. The branch theatre was vibrant and really impacting Staff could use comparison wheels to compare N&P's home insurance with that of its rivals - showing just how much more cover comes as standard. The result was a campaign that went well above target!
