utterly
MEDIA: Logo

BRAND IDENTITY

CLIENT: Centric Energy

PROJECT: Brand Refresh / Guidelines

  • MEDIA: Logo
  • MEDIA: Advert
  • MEDIA: Brand Guidelines
  • MEDIA: Fonts
 

The Brief

To help extend an already strong and known brand that needed a little bit of care and attention. The brand was at present a logo... with no consistency, style or feeling... it needed personality and Centric wanted to demonstrate their commitment to Africa and its heritage.

The Result

We developed a brand pack which fixed up on colours, fonts, imagery and usage across multiple media channels. Speed's imagery approach allowed the stakeholders to immediately grasp this sentiment of the business and the result was a brand that stood apart due to its warm personality.

Copyright 2012: Speed. All rights reserved.

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